Experience Strategy & Product Design
Human-Centered. AI-Enabled. Outcome-Driven.
I turn complexity into clear, human-centered experiences.
I lead complex digital experiences end to end, from framing ambiguous problems and aligning stakeholders through research, experience strategy, rapid prototyping, validation, and delivery. My approach is human-centered, AI-enabled, and outcome-driven, combining customer insight, business strategy, and emerging technology to create experiences that deliver measurable value.
I thrive in complex environments where the path forward isn’t obvious, bringing people together, using AI to accelerate exploration and learning, and making ideas tangible quickly so teams can move from strategy to execution with clarity and confidence.
Digital Service Transformation
Transforming a fragmented service model into a scalable digital experience.
I reframed a self-service portal request as an end-to-end service design opportunity, using customer research, service-demand analysis, systems thinking, and service blueprinting to identify the highest-value opportunities for customers and the business.
- Annual service support cost
- ~$150K
- Annual service support cost
- Projected annual service requests
- 4,178
- Projected annual service requests
- Projected annual service hours
- 2,089
- Projected annual service hours
Core capabilities
Strategy, design, and emerging technology come together in how I lead complex experiences from ambiguity through delivery.
Experience Strategy
Connect customer needs, business goals, and technology into a clear experience vision.
End-to-End Experience Design
Lead from problem framing and discovery through design, validation, delivery, and iteration.
Service Design
Map complex journeys, ecosystems, and operational touchpoints to uncover opportunities and align teams.
AI-Enabled Design
Use AI to accelerate exploration while designing intelligent, human-centered experiences and workflows.
Stakeholder Facilitation
Bring business, product, engineering, and customers together to create alignment and move decisions forward.
Rapid Prototyping & Validation
Make ideas tangible quickly, test assumptions with customers, and use evidence to guide direction.
Let’s work together.
I partner with teams tackling complex customer, business, and technology challenges to turn ambiguity into experiences that deliver meaningful outcomes.